


STRUCTR
AI-powered smart helmet for safer construction sites.
UX Design
UI Design
Product Design
STRUCTR
AI-powered smart helmet for safer construction sites.
UX Design
UI Design
Product Design
STRUCTR
AI-powered smart helmet for safer construction sites.
UX Design
UI Design
Product Design
Overview
Overview
Overview
To reduce the high rate of construction site accidents, STRUCTR uses AI-powered helmet-mounted cameras and bone conduction technology to detect hazards and alert workers in real time. The system also supports hands-free communication and safety monitoring through a connected management app.
To reduce the high rate of construction site accidents, STRUCTR uses AI-powered helmet-mounted cameras and bone conduction technology to detect hazards and alert workers in real time. The system also supports hands-free communication and safety monitoring through a connected management app.
To reduce the high rate of construction site accidents, STRUCTR uses AI-powered helmet-mounted cameras and bone conduction technology to detect hazards and alert workers in real time. The system also supports hands-free communication and safety monitoring through a connected management app.
My Role
Product designer
My Role
Product designer
Duration
10 Weeks
Duration
10 Weeks
Tools
Figma, Rhino 3D, Keyshot, Illustrator, After Effect
Tools
Figma, Rhino 3D, Keyshot, Illustrator, After Effect
Team
Sejoon Kim, Lucilla Fell, Cecilia Li
Team
Sejoon Kim, Lukas Wiesner, Lara Kurt

WHY
Safety and communication gaps put workers at risk.
Construction workers face some of the most dangerous conditions across any industry, and often work through significant language barriers on a daily basis.

HOW
Investigated root causes of injury and communication breakdowns.
We investigated the root causes of fatal injuries and studied site culture to understand communication challenges and safety risks at their core.

WHAT
An AI-powered safety platform for smarter, safer job sites.
STRUCTUR uses computer vision and AI to detect hazards, alert workers, and support clear, real-time communication, while giving managers a centralized platform for safety and project oversight.



WHY
WHY
HOW
HOW
WHAT
WHAT
WHY
WHY
HOW
HOW
WHAT
WHAT
Background
Background
The Problem
The Problem
The Problem
Construction workers operate in some of the most hazardous environments across any industry. On top of daily safety risks, language barriers often lead to miscommunication, further increasing the potential for harm.
Construction workers operate in some of the most hazardous environments across any industry. On top of daily safety risks, language barriers often lead to miscommunication, further increasing the potential for harm.
Construction workers operate in some of the most hazardous environments across any industry. On top of daily safety risks, language barriers often lead to miscommunication, further increasing the potential for harm.
Background
Research
Research
Secondary Research
Secondary Research
Secondary Research
To understand the scale and nature of the problem, we began by researching the construction industry as a whole before diving into specific site-level issues.
To understand the scale and nature of the problem, we began by researching the construction industry as a whole before diving into specific site-level issues.
To understand the scale and nature of the problem, we began by researching the construction industry as a whole before diving into specific site-level issues.
20% of all fatal work injuries occur on construction sites
20% of all fatal work injuries occur on construction sites
20% of all fatal work injuries occur on construction sites
31% of injuries are caused by falls, slips, or trips
31% of injuries are caused by falls, slips, or trips
31% of injuries are caused by falls, slips, or trips
33.3% of project failures are linked to poor communication
33.3% of project failures are linked to poor communication
33.3% of project failures are linked to poor communication
Our research revealed three key factors that make construction sites especially dangerous:
Our research revealed three key factors that make construction sites especially dangerous:
Our research revealed three key factors that make construction sites especially dangerous:
⛑️ Safety Not a Priority
⛑️ Safety Not a Priority
⛑️ Safety Not a Priority
Tight deadlines often take precedence over safety, leading workers to cut corners.
Tight deadlines often take precedence over safety, leading workers to cut corners.
Tight deadlines often take precedence over safety, leading workers to cut corners.
⚠️ Momentary Hazards
⚠️ Momentary Hazards
⚠️ Momentary Hazards
Many injuries occur in an instant, making them hard to anticipate or avoid.
Many injuries occur in an instant, making them hard to anticipate or avoid.
Many injuries occur in an instant, making them hard to anticipate or avoid.
🗣️ Communication Gap
🗣️ Communication Gap
🗣️ Communication Gap
A large portion of construction workers in the U.S. are non-native English speakers, creating frequent miscommunication and confusion.
A large portion of construction workers in the U.S. are non-native English speakers, creating frequent miscommunication and confusion.
A large portion of construction workers in the U.S. are non-native English speakers, creating frequent miscommunication and confusion.
Expert Interview
Expert Interview
Expert Interview
We interviewed management-level experts to gain perspective on both workplace culture and formal safety protocols. Their insights helped us understand how these factors contribute to on-site accidents.
We interviewed management-level experts to gain perspective on both workplace culture and formal safety protocols. Their insights helped us understand how these factors contribute to on-site accidents.
We interviewed management-level experts to gain perspective on both workplace culture and formal safety protocols. Their insights helped us understand how these factors contribute to on-site accidents.


Name
Chad
Worked at
Ford / BMW
Experience
24 years
Chad
Name
Worked at
Ford / BMW
Experience
24 years
Chad
Name
Worked at
Ford / BMW
Experience
24 years

Name
Chad
Worked at
Ford / BMW
Experience
24 years
Chad
Name
Worked at
Ford / BMW
Experience
24 years
Chad
Name
Worked at
Ford / BMW
Experience
24 years


Name
Issac
Worked at
Hyundai
Experience
12 years
Issac
Name
Worked at
Hyundai
Experience
12 years
Issac
Name
Worked at
Hyundai
Experience
12 years

Name
Issac
Worked at
Hyundai
Experience
12 years
Issac
Name
Worked at
Hyundai
Experience
12 years
Issac
Name
Worked at
Hyundai
Experience
12 years


Name
Joay
Worked at
Disney Inc
Experience
2 years
Joay
Name
Worked at
Disney Inc
Experience
2 years
Joay
Name
Worked at
Disney Inc
Experience
2 years

Name
Joay
Worked at
Disney Inc
Experience
2 years
Joay
Name
Worked at
Disney Inc
Experience
2 years
Joay
Name
Worked at
Disney Inc
Experience
2 years
Insights
Insights
Insights
Evolving Safety Practices
Evolving Safety Practices
Evolving Safety Practices
Construction companies are beginning to prioritize worker safety through proper equipment use and regular maintenance.
Construction companies are beginning to prioritize worker safety through proper equipment use and regular maintenance.
Construction companies are beginning to prioritize worker safety through proper equipment use and regular maintenance.
Budget Allocation
Budget Allocation
Budget Allocation
Around 3-5% of project budgets are now dedicated to safety measures, including equipment, training, and site protection.
Around 3-5% of project budgets are now dedicated to safety measures, including equipment, training, and site protection.
Around 3-5% of project budgets are now dedicated to safety measures, including equipment, training, and site protection.
Rising Need for Translation
Rising Need for Translation
Rising Need for Translation
Language barriers on diverse job sites continue to pose safety risks, increasing the demand for on-site translation and communication support.
Language barriers on diverse job sites continue to pose safety risks, increasing the demand for on-site translation and communication support.
Language barriers on diverse job sites continue to pose safety risks, increasing the demand for on-site translation and communication support.
Ideation
Ideation
Selected AI
Selected AI
Selected AI
Computer Vision
Computer Vision

Computer Vision

NLP
NLP

NLP

Voice Synthesis
Voice Synthesis

Voice Synthesis

Branding
Branding
Branding
Our branding evokes a sense of clarity, innovation, and reliable support.
We aim to elevate communication and teamwork on construction sites, enabling smooth collaboration, stronger oversight, and greater project success. STRCTUR helps teams build with confidence and move forward with efficiency.
Our branding evokes a sense of clarity, innovation, and reliable support. We aim to elevate communication and teamwork on construction sites, enabling smooth collaboration, stronger oversight, and greater project success. STRCTUR helps teams build with confidence and move forward with efficiency.
Our branding evokes a sense of clarity, innovation, and reliable support.
We aim to elevate communication and teamwork on construction sites, enabling smooth collaboration, stronger oversight, and greater project success. STRCTUR helps teams build with confidence and move forward with efficiency.
Physical Product Development
Physical Product Development
Physical Product Development
As the Product Designer, I led early concept sketching to explore both UX interactions and physical product form. These sketches helped visualize how the helmet device could function intuitively on-site, balancing comfort, usability, and technology integration in high-risk environments.
As the Product Designer, I led early concept sketching to explore both UX interactions and physical product form. These sketches helped visualize how the helmet device could function intuitively on-site, balancing comfort, usability, and technology integration in high-risk environments.
As the Product Designer, I led early concept sketching to explore both UX interactions and physical product form. These sketches helped visualize how the helmet device could function intuitively on-site, balancing comfort, usability, and technology integration in high-risk environments.
Digital Product Development
Digital Product Development
Digital Product Development
The lo-fi design focused on clarity and ease of use, using bold, high-contrast elements to stay visible in any weather. Unlike this, the Big Bento design depends on sunlight for visibility, which limits its effectiveness in low-light or poor weather conditions.
The lo-fi design focused on clarity and ease of use, using bold, high-contrast elements to stay visible in any weather. Unlike this, the Big Bento design depends on sunlight for visibility, which limits its effectiveness in low-light or poor weather conditions.
The lo-fi design focused on clarity and ease of use, using bold, high-contrast elements to stay visible in any weather. Unlike this, the Big Bento design depends on sunlight for visibility, which limits its effectiveness in low-light or poor weather conditions.



Final Design
Final Design
NEXSTEP1
NEXSTEP1
NEXSTEP1
Nexstep One was named to avoid overlap with commonly used site terminology, reducing confusion during communication. It’s designed for quick setup and ease of use, with a focus on intuitive installation. The flexible bone conduction headset fits comfortably on any head shape or size, offering both comfort and adaptability.
Its durable build withstands harsh weather, while the open-frame design allows attached devices and cameras to maintain full 360-degree visibility, ensuring optimal AI performance.
Nexstep One was named to avoid overlap with commonly used site terminology, reducing confusion during communication. It’s designed for quick setup and ease of use, with a focus on intuitive installation. The flexible bone conduction headset fits comfortably on any head shape or size, offering both comfort and adaptability.
Its durable build withstands harsh weather, while the open-frame design allows attached devices and cameras to maintain full 360-degree visibility, ensuring optimal AI performance.
Nexstep One was named to avoid overlap with commonly used site terminology, reducing confusion during communication. It’s designed for quick setup and ease of use, with a focus on intuitive installation. The flexible bone conduction headset fits comfortably on any head shape or size, offering both comfort and adaptability.
Its durable build withstands harsh weather, while the open-frame design allows attached devices and cameras to maintain full 360-degree visibility, ensuring optimal AI performance.



Tablet Interface
Tablet Interface
Tablet Interface
The interface uses high-contrast colors for visibility under direct sunlight, ideal for outdoor construction sites. Designed for tablet use, the screens feature large, intuitive buttons that work even with gloves on, supporting quick and efficient task management.
The interface uses high-contrast colors for visibility under direct sunlight, ideal for outdoor construction sites. Designed for tablet use, the screens feature large, intuitive buttons that work even with gloves on, supporting quick and efficient task management.
The interface uses high-contrast colors for visibility under direct sunlight, ideal for outdoor construction sites. Designed for tablet use, the screens feature large, intuitive buttons that work even with gloves on, supporting quick and efficient task management.
Our Vision
Our Vision
Our Vision
STRUCTR is a hands-free safety solution powered by AI vision, designed to protect workers without blocking their awareness. Bone conduction headphones enable clear, open-ear communication, while the management app supports real-time worker tracking and intuitive project scheduling. We believe STRUCTR has the power to save lives and shape the future of construction safety on a global scale.
STRUCTR is a hands-free safety solution powered by AI vision, designed to protect workers without blocking their awareness. Bone conduction headphones enable clear, open-ear communication, while the management app supports real-time worker tracking and intuitive project scheduling. We believe STRUCTR has the power to save lives and shape the future of construction safety on a global scale.
STRUCTR is a hands-free safety solution powered by AI vision, designed to protect workers without blocking their awareness. Bone conduction headphones enable clear, open-ear communication, while the management app supports real-time worker tracking and intuitive project scheduling. We believe STRUCTR has the power to save lives and shape the future of construction safety on a global scale.



Research
Final Design
Ideation
Let’s
Collaborate! ☺︎
Designing with users at the core, always. If you're ready to create something meaningful, let's make it happen together!
Let’s
Collaborate! ☺︎
Designing with users at the core, always. If you're ready to create something meaningful, let's make it happen together!
Let’s
Collaborate! ☺︎
Designing with users at the core, always. If you're ready to create something meaningful, let's make it happen together!





















