Overview
Overview
NASA+ makes space and science engaging for kids through its vast content library and Cosmo, a friendly AI that answers questions in a simple, accessible way, inspiring future explorers.
NASA+ makes space and science engaging for kids through its vast content library and Cosmo, a friendly AI that answers questions in a simple, accessible way, inspiring future explorers.
My Role
Team Lead /
Visual Design Lead
My Role
Team Lead /
Visual Design Lead
Duration
10 Weeks
Duration
10 Weeks
Tools
Figma, Illustrator,
After Effect
Tools
Figma, Illustrator,
After Effect
Team
Sejoon Kim, UX Research Lead
Lara Kurt, Branding Lead, UI Design
Lukas Wiesner, UX Research, Interaction
Julian Salinas, UI Design, Interaction
Team
Sejoon Kim, UX Research Lead
Lara Kurt, Branding Lead, UI Design
Lukas Wiesner, UX Research, Interaction
Julian Salinas, UI Design, Interaction
WHY
🧐
NASA struggles to engage younger generations and stay culturally relevant.
HOW
NASA+ is a child-friendly platform that inspires curiosity about space and science through fun, accessible content
🧠
WHAT
It uses real NASA data to create engaging videos, hands-on STEM activities, and an AI assistant named Cosmo that answers science questions in kid-friendly language.
😮
WHY
🧐
NASA struggles to engage younger generations and stay culturally relevant.
NASA+ is a child-friendly platform that inspires curiosity about space and science through fun, accessible content
HOW
🧠
It uses real NASA data to create engaging videos, hands-on STEM activities, and an AI assistant named Cosmo that answers science questions in kid-friendly language.
WHAT
😮
Background
Background
Background
Project Topic
Project Topic
Project Topic
Identify a brand that needs help, it may be a brand that was once a great brand and fell off, or it is still a good brand, but has a clear opportunity for growth and/or innovation.
Identify a brand that needs help, it may be a brand that was once a great brand and fell off, or it is still a good brand, but has a clear opportunity for growth and/or innovation.
Identify a brand that needs help, it may be a brand that was once a great brand and fell off, or it is still a good brand, but has a clear opportunity for growth and/or innovation.
Research
Research
Research
Assumption
Assumption
Assumption
The team recognized that NASA logos appear in many places, yet the organization's activities have remained relatively quiet recently. For those who grew up inspired by space exploration, NASA is the perfect brand to re-ignite interest in this topic.
The team recognized that NASA logos appear in many places, yet the organization's activities have remained relatively quiet recently. For those who grew up inspired by space exploration, NASA is the perfect brand to re-ignite interest in this topic.
The team recognized that NASA logos appear in many places, yet the organization's activities have remained relatively quiet recently. For those who grew up inspired by space exploration, NASA is the perfect brand to re-ignite interest in this topic.
🤷♀️
🤷♀️
🤷♀️
“I see NASA only on a T-shirt these days.”
“I see NASA only on a T-shirt these days.”
“I see NASA only on a T-shirt these days.”
Survey
Survey
Survey
To validate our assumption, we began by gathering insights from a diverse group of people. We asked individuals ranging from 18-year-old students to those aged 65 and older who grew up witnessing NASA’s achievements. Additionally, we aimed to gauge how interested people are in learning about space and science.
To validate our assumption, we began by gathering insights from a diverse group of people. We asked individuals ranging from 18-year-old students to those aged 65 and older who grew up witnessing NASA’s achievements. Additionally, we aimed to gauge how interested people are in learning about space and science.
To validate our assumption, we began by gathering insights from a diverse group of people. We asked individuals ranging from 18-year-old students to those aged 65 and older who grew up witnessing NASA’s achievements. Additionally, we aimed to gauge how interested people are in learning about space and science.
101 respondents
101 respondents
101 respondents
📄
📄
6 continents
🌏
ages 18 - 65 +
👩
👵
🧔♂️
🧓
6 continents
6 continents
🌏
ages 18 - 65 +
ages 18 - 65 +
👩
👩
👵
👵
🧔♂️
🧔♂️
🧓
🧓
Secondary Research
Secondary Research
Secondary Research
While exploring people’s interest in NASA and their curiosity about space and science, we also examined related information. This included the reputation of science among Gen Z, the current state of the STEM field, and NASA’s demographic reach.
While exploring people’s interest in NASA and their curiosity about space and science, we also examined related information. This included the reputation of science among Gen Z, the current state of the STEM field, and NASA’s demographic reach.
While exploring people’s interest in NASA and their curiosity about space and science, we also examined related information. This included the reputation of science among Gen Z, the current state of the STEM field, and NASA’s demographic reach.
🔍
🔍
🔍
More than 85% people were interested in STEM in their young age.
More than 85% people were interested in STEM in their young age.
More than 85% people were interested in STEM in their young age.
🔍
🔍
🔍
18-24 are guided more by science fiction and movies than a real understanding of what is happening in space.
18-24 are guided more by science fiction and movies than a real understanding of what is happening in space.
18-24 are guided more by science fiction and movies than a real understanding of what is happening in space.
🔍
🔍
🔍
7% of the agency’s science and engineering workers are age 20 - 29.
7% of the agency’s science and engineering workers are age 20 - 29.
7% of the agency’s science and engineering workers are age 20 - 29.
🔍
🔍
🔍
56% say they have heard a little, and 33% say they have heard nothing at all about NASA.
56% say they have heard a little, and 33% say they have heard nothing at all about NASA.
56% say they have heard a little, and 33% say they have heard nothing at all about NASA.
Expert Interviews
Expert Interviews
Expert Interviews
We engaged experts by exploring their motivations for pursuing scientific careers, examining the role NASA played in influencing their choices, and gathering their opinions on the effectiveness of NASA’s public outreach. This provided valuable insights into how NASA impacts career decisions and its current outreach strategies.
We engaged experts by exploring their motivations for pursuing scientific careers, examining the role NASA played in influencing their choices, and gathering their opinions on the effectiveness of NASA’s public outreach. This provided valuable insights into how NASA impacts career decisions and its current outreach strategies.
We engaged experts by exploring their motivations for pursuing scientific careers, examining the role NASA played in influencing their choices, and gathering their opinions on the effectiveness of NASA’s public outreach. This provided valuable insights into how NASA impacts career decisions and its current outreach strategies.
Reggie Martin
Chief of Branch Control Division at NASA Kennedy Space Center
Tap to view the quotation.
Reggie Martin
Chief of Branch Control Division at NASA Kennedy Space Center
Tap to view the quotation.
Reggie Martin
Chief of Branch Control Division at NASA Kennedy Space Center
Tap to view the quotation.
Tae-jin Chang
Senior Researcher at Korea Aerospace Research Institute
Tap to view the quotation.
Tap to view the quotation.
Tae-Jin Chang
Senior Researcher at Korea Aerospace Research Institute
Tae-Jin Chang
Senior Research at Korea Aerospace Research Institute
Tap to view the quotation.
Nathan
Meteorologist Student in College
Reggie Martin
Chief of Branch Control Division at NASA Kennedy Space Center
Nathan
Chief of Branch Control Division at NASA Kennedy Space Center
Ideation
Ideation
Ideation
Target Audience
Target Audience
Target Audience
As previously mentioned, our target audience was the future generation, specifically children aged 7 to 11, an age when they begin imagining their dreams for the future. Our goal was to inspire them by introducing possibilities and options for their future aspirations.
As previously mentioned, our target audience was the future generation, specifically children aged 7 to 11, an age when they begin imagining their dreams for the future. Our goal was to inspire them by introducing possibilities and options for their future aspirations.
As previously mentioned, our target audience was the future generation, specifically children aged 7 to 11, an age when they begin imagining their dreams for the future. Our goal was to inspire them by introducing possibilities and options for their future aspirations.
Activities with students
Activities with students
Activities with students
The Mars rover, named 'Perseverance,' received its name through a student contest organized by NASA. This inspired us to collaborate with an elementary school, involving students in the design process of the platform.
The Mars rover, named 'Perseverance,' received its name through a student contest organized by NASA. This inspired us to collaborate with an elementary school, involving students in the design process of the platform.
The Mars rover, named 'Perseverance,' received its name through a student contest organized by NASA. This inspired us to collaborate with an elementary school, involving students in the design process of the platform.
During the exercise, we identified three key insights.
During the exercise, we identified three key insights.
During the exercise, we identified three key insights.
🔍
🔍
🔍
Extensive amount of questions
Extensive amount of questions
Extensive amount of questions
🔍
🔍
🔍
Fascinated about the space
Fascinated about the space
Fascinated about the space
🔍
🔍
🔍
Drawing a relatable pictures
Drawing a relatable pictures
Drawing a relatable pictures
Delving deeper into the concept of drawing 'relatable pictures,' we observed that the majority of students used purple to represent space and green to represent Earth.
Delving deeper into the concept of drawing 'relatable pictures,' we observed that the majority of students used purple to represent space and green to represent Earth.
Delving deeper into the concept of drawing 'relatable pictures,' we observed that the majority of students used purple to represent space and green to represent Earth.
NASA+ Cycle
NASA+ Cycle
NASA+ Cycle
The cycle highlights three main components: NASA+ content, STEM learning, and their integration with Cosmo AI, which connects the two seamlessly.
The cycle highlights three main components: NASA+ content, STEM learning, and their integration with Cosmo AI, which connects the two seamlessly.
The cycle highlights three main components: NASA+ content, STEM learning, and their integration with Cosmo AI, which connects the two seamlessly.
Design Developments
Design Developments
Design Developments
Lo-Fi
Lo-Fi
Lo-Fi
I designed big and bold content boxes to emphasize the visuals and capture kids' attention. Additionally, I incorporated intuitive buttons and arrows to provide clear navigation and ensure a user-friendly experience.
I designed big and bold content boxes to emphasize the visuals and capture kids' attention. Additionally, I incorporated intuitive buttons and arrows to provide clear navigation and ensure a user-friendly experience.
I designed big and bold content boxes to emphasize the visuals and capture kids' attention. Additionally, I incorporated intuitive buttons and arrows to provide clear navigation and ensure a user-friendly experience.
Mid-Fi
Mid-Fi
Mid-Fi
I focused on creating an interactive button icon and a clear direction indicator to enhance usability. Additionally, we prioritized child-friendly UX writing and ensured color contrast was appropriate for young users.
I focused on creating an interactive button icon and a clear direction indicator to enhance usability. Additionally, we prioritized child-friendly UX writing and ensured color contrast was appropriate for young users.
I focused on creating an interactive button icon and a clear direction indicator to enhance usability. Additionally, we prioritized child-friendly UX writing and ensured color contrast was appropriate for young users.
Design System
Design System
Design System
Reflecting on the insights gathered from elementary school children, I developed two design versions: Green and Purple. The final decision will be made based on the results of A/B testing.
Reflecting on the insights gathered from elementary school children, I developed two design versions: Green and Purple. The final decision will be made based on the results of A/B testing.
Reflecting on the insights gathered from elementary school children, I developed two design versions: Green and Purple. The final decision will be made based on the results of A/B testing.
User Testing
User Testing
User Testing
We returned to the same elementary school and asked the same group of students for feedback on how our product had evolved. As our initial target audience, the students provided more practical and honest feedback, helping us refine the product further.
We returned to the same elementary school and asked the same group of students for feedback on how our product had evolved. As our initial target audience, the students provided more practical and honest feedback, helping us refine the product further.
We returned to the same elementary school and asked the same group of students for feedback on how our product had evolved. As our initial target audience, the students provided more practical and honest feedback, helping us refine the product further.
A/B Testing
A/B Testing
A/B Testing
We also visited Forsyth Park to interview parents and gather their perspectives on the platform. During this visit, we conducted A/B testing on the two versions and asked questions to gauge parents' willingness to create an account for their child or children.
For the final design, we chose purple over green, as the majority of testers felt that purple was more relatable to space. Additionally, we incorporated more space-related graphics to enhance engagement and capture students' interest.
We also visited Forsyth Park to interview parents and gather their perspectives on the platform. During this visit, we conducted A/B testing on the two versions and asked questions to gauge parents' willingness to create an account for their child or children.
For the final design, we chose purple over green, as the majority of testers felt that purple was more relatable to space. Additionally, we incorporated more space-related graphics to enhance engagement and capture students' interest.
We also visited Forsyth Park to interview parents and gather their perspectives on the platform. During this visit, we conducted A/B testing on the two versions and asked questions to gauge parents' willingness to create an account for their child or children.
For the final design, we chose purple over green, as the majority of testers felt that purple was more relatable to space. Additionally, we incorporated more space-related graphics to enhance engagement and capture students' interest.
Final Design
Final Design
Final Design
Featured
Featured
Featured
'Featured,' showcases a large visual representation of the content in a slide-up-and-down style, highlighting and suggesting new content from NASA.
'Featured,' showcases a large visual representation of the content in a slide-up-and-down style, highlighting and suggesting new content from NASA.
'Featured,' showcases a large visual representation of the content in a slide-up-and-down style, highlighting and suggesting new content from NASA.
For You
For You
For You
Suggested content is tailored to the user's preferences, helping them discover new materials related to the videos they have already watched.
Suggested content is tailored to the user's preferences, helping them discover new materials related to the videos they have already watched.
Suggested content is tailored to the user's preferences, helping them discover new materials related to the videos they have already watched.
STEM Activity
STEM Activity
STEM Activity
A page dedicated for children to enjoy and experience different physical experience as well as digital explore experience.
A page dedicated for children to enjoy and experience different physical experience as well as digital explore experience.
A page dedicated for children to enjoy and experience different physical experience as well as digital explore experience.
Ask Cosmo
Ask Cosmo
Ask Cosmo
A conversational AI named 'Cosmo' is designed to be easily approachable and ready to answer any questions children have about the world, fostering their curiosity and learning.
A conversational AI named 'Cosmo' is designed to be easily approachable and ready to answer any questions children have about the world, fostering their curiosity and learning.
A conversational AI named 'Cosmo' is designed to be easily approachable and ready to answer any questions children have about the world, fostering their curiosity and learning.
Key Performance Indicator
Key
Performance
Indicator
Instant Metric
Instant Metric
🪐 Amount of membership
🪐 Amount of membership
🪐 Amount of Daily Traffic
🪐 Amount of Daily Traffic
🪐 Amount of Views
🪐 Amount of Views
5 Year Metric
5 Year Metric
👩🚀 Attention to NASA
👩🚀 Attention to NASA
👩🚀 Raise of Budget
👩🚀 Raise of Budget
👩🚀 Raise of Budget
👩🚀 National Education
Collaboration
👩🚀 National Education Collaboration
10 Year Metric
10 Year Metric
🚀 Flow of Future Talents
🚀 Flow of Future Talents
Reflection
Reflection
Reflection
As a Team/Visual Lead…
As a Team/Visual Lead…
As a Team/Visual Lead…
Leading the NASA+ project as both Team Lead and Visual Lead was a deeply rewarding experience. I learned the importance of listening to every voice, balancing different ideas, and guiding the team with clear communication and structure. Designing for children came with a unique responsibility, I focused on crafting a flow that felt intuitive and joyful, with simple UX writing and accessible design choices that welcomed every child. Through NASA+, we hoped to spark wonder in young minds and help them explore the unseen universe with curiosity and courage. Because sometimes, what we can’t see is what inspires us the most.
Leading the NASA+ project as both Team Lead and Visual Lead was a deeply rewarding experience. I learned the importance of listening to every voice, balancing different ideas, and guiding the team with clear communication and structure. Designing for children came with a unique responsibility, I focused on crafting a flow that felt intuitive and joyful, with simple UX writing and accessible design choices that welcomed every child. Through NASA+, we hoped to spark wonder in young minds and help them explore the unseen universe with curiosity and courage. Because sometimes, what we can’t see is what inspires us the most.
Leading the NASA+ project as both Team Lead and Visual Lead was a deeply rewarding experience. I learned the importance of listening to every voice, balancing different ideas, and guiding the team with clear communication and structure. Designing for children came with a unique responsibility, I focused on crafting a flow that felt intuitive and joyful, with simple UX writing and accessible design choices that welcomed every child. Through NASA+, we hoped to spark wonder in young minds and help them explore the unseen universe with curiosity and courage. Because sometimes, what we can’t see is what inspires us the most.
Vision Video
Vision Video
Vision Video
Interested in exploring more? ✿˖°
Key Performance Indicator
Instant Metric
🪐 Amount of membership
🪐 Amount of Daily Traffic
🪐 Amount of Views
5 Year Metric
👩🚀 Attention to NASA
👩🚀 Raise of Budget
👩🚀 National Education Collaboration
10 Year Metric
🚀 Flow of Future Talents
Interested in exploring more? ✿˖°
Interested in exploring more? ✿˖°
NASA +
UX Design
UX Research
Product Design
Overview
NASA+ makes space and science engaging for kids through its vast content library and Cosmo, a friendly AI that answers questions in a simple, accessible way, inspiring future explorers.
My Role
Team Lead /
Visual Design Lead
Duration
10 Weeks
Tools
Figma, Illustrator, After Effect
Team
Sejoon Kim
Lara Kurt
Lukas Wiesner
Julian Salinas
WHY
NASA struggles to engage younger generations and stay culturally relevant.
🧐
HOW
🧠
NASA+ is a child-friendly platform that inspires curiosity about space and science through fun, accessible content.
WHAT
😮
It uses real NASA data to create engaging videos, hands-on STEM activities, and an AI assistant named Cosmo that answers science questions in kid-friendly language.
Let’s
Collaborate! ✧˖°
Designing with users at the core, always. If you're ready to create something meaningful, let's make it happen together!
hysujikim@gmail.com
Let’s
Collaborate ✧˖°
Designing with users at the core, always. If you're ready to create something meaningful, let's make it happen together!
hysujikim@gmail.com
Let’s
Collaborate ✧˖°
Designing with users at the core, always. If you're ready to create something meaningful, let's make it happen together!
hysujikim@gmail.com